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Podium-Gallows Approach
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Strategic and Tactical Planning
 
In whichever type of plan, a lack of rigour and pragmatism often explains the sense of alienation felt by a firm's employees and principal collaborators when comes the time for execution.

An enterprise’s internationalization plan must consist of two related and complementary sections: the strategic and tactical plans. In this respect, Mercadex ensures that the orientations, general objectives, timelines and dedicated resources (strategic section) support operations and actions (tactical section) on the ground.  The Mercadex team pays great attention in bringing the necessary rigour to your internationalization plan so that it can generate substantial results.